{"title":"Drop 1 - The storm is coming","description":"\u003cdiv class=\"up-d-story-item\" id=\"story_855e96afa5f44c9791e8873ad1ecee1c\"\u003e\n\u003cdiv class=\"up-d-story\"\u003e\n\u003cdiv class=\"story-inner\"\u003e\n\u003cdiv class=\"story-section rr-block\" tabindex=\"0\"\u003e\n\u003cdiv class=\"story-message\"\u003e\n\u003cdiv class=\"up-d-message rr-mask\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering\" id=\"model-response-message-contentr_56aca08068f40432\" dir=\"ltr\"\u003e\n\u003cp\u003eOur drop 1 collection launch, The Storm Is Coming, takes its cues from Hyperborea: Stories from the Arctic by Evgenia Arbugaeva, a photographic exploration of the Arctic’s stark, otherworldly landscapes.\u003c\/p\u003e\n\u003cp\u003eAcross twelve looks, the collection captures the tension between beauty and environmental fragility. A palette of aurora greens, icy blues, and pale pinks gradually dissolves into beige and muddy browns, echoing the slow erosion of frozen terrain. The colour progression mirrors the narrative of melting ice and shifting ecosystems.\u003c\/p\u003e\n\u003cp\u003eConstruction plays a central role. Ragged tulle skirts, separated panels, and sculptural volumes evoke fractured ice sheets and unstable surfaces. Slits and layered structures introduce movement, allowing garments to drift and flow with the body.\u003c\/p\u003e\n\u003cp\u003eOrganic cotton tulle and silk chiffon emphasise the delicacy of the environment that inspired the collection, lightweight materials chosen to reflect the softness of snow and the vulnerability of disappearing ice.\u003c\/p\u003e\n\u003cp\u003eWith drop 1, it introduces a design language rooted in decay, abandonment, and environmental storytelling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"dress-19","title":"SPROUT DRESS","description":"\u003cp\u003e\u003cspan\u003eThe Sprout Dress is an above-the-knee dress featuring our signature bodice with side panels and sharp shoulders, finished with a defined waistband and godet skirt.\u003c\/span\u003e\u003c\/p\u003e","brand":"AZHAR LÄMYA","offers":[{"title":"6","offer_id":57618971754879,"sku":"D126-DR-019-06","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":57618971787647,"sku":"D126-DR-019-08","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":57618971820415,"sku":"D126-DR-019-10","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":57618971853183,"sku":"D126-DR-019-12","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/9566\/2975\/files\/LOOK_1_0015.jpg?v=1779745032"},{"product_id":"dress-14","title":"AURORA DRESS","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Aurora Dress is a deep V-neck slip dress with a high waistline and backless silhouette.\u003c\/span\u003e\u003c\/p\u003e","brand":"AZHAR LÄMYA","offers":[{"title":"6","offer_id":57618973688191,"sku":"D126-DR-014-06","price":370.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":57618973720959,"sku":"D126-DR-014-08","price":370.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":57618973753727,"sku":"D126-DR-014-10","price":370.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":57618973786495,"sku":"D126-DR-014-12","price":370.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/9566\/2975\/files\/LOOK_2_0058.jpg?v=1779745311"},{"product_id":"dress-18","title":"ALPENGLOW DRESS","description":"\u003cp\u003e\u003cspan\u003eThe Alpenglow Dress is a strapless babydoll silhouette dress, featuring a sweetheart neckline and a silk chiffon underskirt.\u003c\/span\u003e\u003c\/p\u003e","brand":"AZHAR LÄMYA","offers":[{"title":"6","offer_id":57618978013567,"sku":"D126-DR-018-06","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":57618978046335,"sku":"D126-DR-018-08","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":57618978079103,"sku":"D126-DR-018-10","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":57618978111871,"sku":"D126-DR-018-12","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/9566\/2975\/files\/LOOK_3_1057.jpg?v=1779915542"},{"product_id":"top-09","title":"ROSALIN TOP","description":"\u003cp\u003e\u003cspan\u003eThe Rosalin Top is a cropped bra-style top with slim straps. 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