About the brand

Azhar Lämya isn’t just a fashion brand - it’s an entire world of its own. Every collection we release tells a new chapter of the Azhar Lämya world, inspired by the abandoned, decaying places; where nature has begun to reclaim what was once lost.

Each garment is crafted with care, not just for its design but for the story it carries. However, storytelling isn’t enough, that’s why every piece we create is made from sustainably sourced materials, with production processes designed to minimize waste and environmental impact. From organic fabrics to recycled textiles, sustainability is woven into the very fabric of our brand.

About the founder

Noor was born and raised in Sweden, to Iraqi parents. Growing up in a place where nature’s presence was impossible to ignore, she developed a deep connection to the environment from a young age. As a child, she found joy in making something from nothing, crafting dresses for her sisters using plastic bags and discarded headscarves. She had a fascination with clothing - not just for its style, but for its ability to transform a person. Fashion was more than just fabric and threads to her - it was a way to tell stories.

Noor's Journey from Sweden to London, deepened her understanding of the fashion industry through studying and working in the industry for 7 years.

"I believe that imagination can create change, and through Azhar Lämya, I hope to inspire others to see the beauty in both the natural world and in the stories we wear." - Noor Al-Alawi